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A Single Tweet Can Cause A lot of Damage
We want companies to freely use social media. We demand honesty, transparency and authenticity from them on those channels. And then punish them accordingly when they do so. The latest example of this...
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4 Myths of Social Media Authenticity
One of the great big whopping lies about social media is authenticity. Because – let’s face it – there isn’t much that’s authentic about social media. There’s lots of spin, cherry-picking, and...
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